About United By Unique Campaign
Cancer can affect each person differently, whether they are a patient, carer, relative, friend, colleague, health professional, or any form of relation. Therefore, every diagnosis has a unique story, unique needs, and distinctive emotions that fluctuate over time. At times, one may feel pain, sadness, and anger. At other times, there is a sense of resilience, strength, and belief. The response towards treatment and their corresponding side effects is a focal point that interplays in every patient case. It ignites a sense of empathy and compassion for anyone willing to understand and respect.
Emotional intelligence is the ability of the patient to regulate, express, and process their own feelings and to establish coping measures for sustainable adaptations and growth, particularly during the waiting times for diagnosis and treatment outcomes.
World Cancer Day emphasizes a people-centered approach to achieve the best health outcomes by considering the patient’s emotional status, and viewpoints during the care planning. This often requires intervention from primary and secondary care services. In addition, all aspects of the patients’ lives particularly social ties, faith, and connection with the broader communities have a positive response towards their health and well-being.
People-centered care is the ability to recognize and acknowledge four ingredients:
- Connection – The importance of being socially connected.
- Compassion – When this is done sincerely, it helps a person to become more open and build understanding.
- Community – How well the health information is being delivered and being involved in decision-making can boost self-care and well-being.
- Commitment– Everything requires time and having the confidence and conscience is needed to progress and improve.
Integrated models discovered that the application of people-centered care had an empowering humanizing effect, a higher level of trust and communication between doctor and patient with an overall satisfactory score. It also works in parallel with previous WCD health campaigns, for instance, equity on improving patient delivery to receive the clinical care they need efficiently by applying the 5 W’s and H framework: What, Who, When, Where, Why, and How?
World Cancer Day announced three objectives to facilitate people-centred care. In 2025, the unique stories of patients will be heard to identify and understand their holistic needs. In 2026, advocacy of the patients’ experiences to apply people-centered care in strategic plans organized by the National Health Service, policymakers, and the general public. This will help to induce systemic changes in 2027 through strengthening existing partnerships in the healthcare system and developing new collaborations.
If you want to make a difference in cancer care, visit www.worldcancerday.org
Why Is People-centred Care In Cancer More Important?
Picker’s Eight Principles of Patient-centred care
The Picker’s eight principles of patient-centred care is integral locally, nationally and internationally on how to empower patients and their families in care planning in a meaningful way especially in Cancer treatment.
The FST Plans
The FST has designed a series for public use to reach every patient, carer, relative, and healthcare professional to inspire, strengthen, educate, and enlighten their journey without being judged.
Let us unite together to raise awareness, support, and advocate.
#WorldCancerDay #UnitedByUnique
Free Inspirational products
Art Without Words Poetry Book
Inspiring Poetry Book
An Insight Into Patient Care lecture
10,000 Step Challenge MarchWalkForCancer fundraising for Cancer Research UK.
The 365 notebook
An invitation to Parenting Hour on Unity FM radioshow.
Overview About The Products
Art Without Words Artbook
FREE
As part of human nature, we have the tendency to misunderstand how anyone feels when they hear the word cancer.
Art is a way of expressing emotions that is contemplated differently to each person who visualise it.
On World Cancer Day, let’s honour those we’ve lost, support those living with cancer, and raise awareness for better prevention and treatment options.
Inspiring Poetry Book
FREE
To reach every heart that is in need of hearing words to strengthen and enlighten every patient, carer, relative and healthcare professional on their journey.
World Cancer Day is a reminder to come together to take action against cancer.
Share your story, support those affected, and advocate for people-centred care.
An insight Into Patient Care
FREE
This is a lecture on YouTube which you can watch at your free time where Dr Hafsa Waseela Abbas aims to share why is it important to prioritise patient care especially in cancer and measures taking place to facilitate this in the UK and what World Cancer Day team are aiming to do as part of UnitedByUnique campaign.
#WorldCancerDay #UnitedByUnique
Walk All Over Cancer
FREE
One of our volunteers, Hafsa and her husband Najib want to boost their sporting fitness this March 2025 by joining Cancer Research UK’s 10,000-step challenge called Walk All Over Cancer.
Cancer Research UK is the leading charity that supports life-saving research in diagnosing and treating cancer. Let’s save a life.
The 365 Notebook
FREE
This is a notebook where it can be used for daily journaling or for educational or work purposes.
Write your thoughts without being judge.
Cancer is deeply personal, and so are your stories. Whether you’re a person living with cancer, caregiver, or advocate, your experience matters. Share it and become part of a powerful movement to improve cancer care.
#WorldCancerDay #UnitedByUnique
Radio Show Invite
FREE
The modest and inspiring Kathleen Roche-Nagi (Aunty) performs a weekly show on Unity FM radio station every Tuesdays 5pm called Parenting Hour.
She has kindly invited The FST to talk about World Cancer Day.
Please visit her website to find more about her pioneering work https://approachableparenting.org/
Therapy lounge
There is a range of techniques on how to remain calm and relaxed, especially for cancer patients. For example, hobbies, comedy, contemplating inspirational quotes, and poetry were selected particularly to help explore oneself, be mindful, and express emotions and thoughts in a situation such as cancer. This develops healthy coping mechanisms that gradually develop if done regularly. Other therapeutic pathways are physical activity, cooking, music, and meditation.
Be Inspired To Share Your Story.
Be responsible of what you choose to share to the world. It could teach someone or it relate to another person’s story.
Maintaining patient confidentiality is key.
Only someone who knows what trust is will see.
If you or if you know someone wants to share their story.
Inform them that it will be public so they understand and know it will bring a form of light in someone’s life with glory.
We may have our families and friends,
They are always vital in a journey with cancer even at times when it bends.
However, it’s natural they are not there twenty-four hours.
This is the limit to humankind that we all need to digest even at times that sours.
Our prayers and our pens are put to use.
They can bring electricity with a positive fuse.
We are all unique in our needs.
No one should be judged even if its found on our social media newsfeed.
Not everything requires a response.
Not everyone needs to relate with a stance.
If it can inspire a few.
It’s still good and beneficial too!
Please visit www.worldcancerday.org to share your story
Laughing Therapy
Surround yourself with people that laugh with you NOT at you. Cancer causes pain but you need to fight it through positive mindset regardless of your age. This can be achieved through smiling, laughter and building yourself whether through faith or close-knit support or a combination of both.
Did you know?
Laughing can build emotional strength by positive mood, hope, and limits frustration.
Laughing can build physical strength by boosting the immune system, releasing happy hormones (endorphins), lower the stress hormones (cortisol) and strengthens your heart and lungs with positive oxygen-rich air.
Negative energy kills you more than any risk factor.
Do You Need A Dose?
The limbic system orchestrates our mood, behaviour and memories. Every cancer patient undergoes a fluctuation of emotions when experiencing symptoms, waiting for results, receiving diagnosis and side effects of treatment.
Person-centred care is vital to understand how each cancer patient feels, their wellbeing and connections to have a holistic approach.
Understanding unique needs = Better health outcomes
“You can be a victim of cancer or a survivor of cancer. It’s all in your mindset”
Dave Pelzer
I See You Poem
Please meet this random photograph by World Cancer Day.
His eyes reveal a lot of stories,
That carry tons of weights that can only be carried by ships or lorries.
His hair may be white,
However, they contemplate wisdom that bring light.
Never tell someone they are old,
Many are young at heart more than people who have a young number and truth must be told.
Their wrinkles are a shine of the range of weathers in life,
Strength, relief and hope he wanted to bring to his family and strive.
Whether he is a carer, relative or a patient diagnosed early or late,
He should have the right to access all treatments without debate.
Whether he is a country that is rich or poor,
WHO and WCD aim to ensure every patient has accessible care plan in store.
He still has time to explore,
Each day is a new day and new hopes more than before.
Whether they are white, black, brown, pink or blue.
Let’s us push the #UnitedByUnique campaign and you too!
I Hear You Poem
Please meet this random photography by World Cancer Day
What a smiling young girl,
In her dress, she twirl.
Dancing in the sun whether in sandles or barefeet,
She’s looking forward in the future that she hopes to meet.
She doesn’t know that somedays life will be harsh,
Not all plants have flowers like those found in the marsh.
Not everyone will hold her hand,
She needs to walk alone and some things are hard to understand.
She may be a fun-filled sister and daughter,
Very active and you will hear her laughter as she splashes even in rainwater.
She is so naive that anyone can fool her,
Yet she she still give life a chance and keeps her little heart soft as fur.
#WorldCancerDay #UnitedByUnique
I Understand You Poem
Please meet this random photography by World Cancer Day
She’s smiling,
She looks content rather than whining.
Her eyes reveal I can do this,
Strong momentum raising that fist.
We are all unique in our needs,
Some are complex and others are straightforward like a necklace of beads.
Whether she is a patient, carer or relative,
Let us help her and those like her with caring words that are real and sensitive.
She doesn’t need anyone or anything to knock her down.
She needs people that give her sounds of advice with a concrete ground.
Let’s us push the #UnitedByUnique campaign and you too!
Empowerment Quotes
The Farah Saeed Project 