About United By Unique Campaign

Cancer can affect each person differently, whether they are a patient, carer, relative, friend, colleague, health professional, or any form of relation. Therefore, every diagnosis has a unique story, unique needs, and distinctive emotions that fluctuate over time. At times, one may feel pain, sadness, and anger. At other times, there is a sense of resilience, strength, and belief. The response towards treatment and their corresponding side effects is a focal point that interplays in every patient case. It ignites a sense of empathy and compassion for anyone willing to understand and respect.

Emotional intelligence is the ability of the patient to regulate, express, and process their own feelings and to establish coping measures for sustainable adaptations and growth, particularly during the waiting times for diagnosis and treatment outcomes.

World Cancer Day emphasizes a people-centered approach to achieve the best health outcomes by considering the patient’s emotional status, and viewpoints during the care planning. This often requires intervention from primary and secondary care services. In addition, all aspects of the patients’ lives particularly social ties, faith, and connection with the broader communities have a positive response towards their health and well-being.

People-centered care is the ability to recognize and acknowledge four ingredients:

1. Connection – The importance of being socially connected.
2. Compassion – When this is done sincerely, it helps a person to become more open and build understanding.
3. Community – How well the health information is being delivered and being involved in decision-making can boost self-care and well-being.
4. Commitment– Everything requires time and having the confidence and conscience is needed to progress and improve.

Integrated models discovered that the application of people-centered care had an empowering humanizing effect, a higher level of trust and communication between doctor and patient with an overall satisfactory score. It also works in parallel with previous WCD health campaigns, for instance, equity on improving patient delivery to receive the clinical care they need efficiently by applying the 5 W’s and H framework: What, Who, When, Where, Why, and How?

World Cancer Day announced three objectives to facilitate people-centred care. In 2025, the unique stories of patients will be heard to identify and understand their holistic needs. In 2026, advocacy of the patients’ experiences to apply people-centered care in strategic plans organized by the National Health Service, policymakers, and the general public. This will help to induce systemic changes in 2027 through strengthening existing partnerships in the healthcare system and developing new collaborations.

If you want to make a difference in cancer care, visit www.worldcancerday.org

Why Is People-centred Care In Cancer More Important?

Picker’s Eight Principles of Patient-centred care

The Picker’s eight principles of patient-centred care are integral locally, nationally, and internationally on how to empower patients and their families in care planning in a meaningful way, especially in Cancer treatment.

The FST Plans (2025)

The FST Plans (2026)